Released on = July 18, 2007, 3:10 am

Press Release Author = Oezlem Guenay

Industry = Internet & Online

Press Release Summary = On September 5th- 6th the international "Media in Transition
Conference 2007" opens its doors. The focus of the conference is the structural
transition in the media industry. Innovative media companies, researchers and
strategists from UK, USA and Europe are discussing the present and future of
Internet media at the Goethe Forum in Munich.

The invited speakers are among others - Martin Stiksel (Last.fm), Adrian Holovaty
(Django), Simon Willison (Django, OpenID), Matthew Gertner (AllPeers), Lorenz
Bogaert (Netlog), Jeremy Geelan (Social Computing Magazine), Christoph Janz
(Pageflakes), John Buckman (Creative Commons), Les Ottolenghi (Intent Media), Annet
Aris (INSEAD, McKinsey), Alexander Wolf (CEO/ Legal Adviser GEMA)


Press Release Body = Since last year the Internet is again on the front page of
newspapers. Five years trailing the financial disaster around the Dot-Com Crash and
the web is back to life again. Social Media Sites, or so-called Web 2.0 sites, such
as Youtube, Facebook and MySpace, are allowing people to share videos, photos, geo
information, personal data, ratings and recommendations. Time magazine rightfully
declares the person of the year 2006 as "You!".

Search engines and web directories are playing catch-up with all this
"user-generated content". Traditional media channels are experiencing loss of market
share to Online services. Advertisers are discussing the effectiveness of Online ads
on user-generated content pages, which are mostly amateurish personal pages. The
increasing power of users and their interactive preferences is driving structural
change in the media landscape.

The international Media in Transition Conference has an interdisciplinary approach,
featuring media-pros, technologists and strategists, and provides the facts for
effective business on the Internet. Practical examples are delivered by case studies
in diverse areas such as: media technology, user-generated content, digital rights,
digital distribution, Online advertisement, global marketing.

The Media in Transition Conference invited successful Internet entrepreneurs, top
bloggers and strategists from UK, USA and Europe for two days in Munich, Germany, to
discuss the current state-of-the-art topics and business strategies on the web:

. Martin Stiksel, founder of "Last.fm", Online Social Network around music - the
power of recommendations and data mining with user preferences
. Lorenz Bogaert, founder and CEO of Netlog - Online Social Networks in Europe
. Jeremy Geelan, founder and publisher of the Social Computing Magazine - Web 2.0
and Social Media trends for business and society
. Christoph Janz, founder of Pageflakes - aggregating user information
. John Buckman, Creative Commons - digital rights in the era of user-generated content
. Adrian Holovaty, creator of Django - making data fit for the web
. Simon Willison, co-creator of Django - OpenID, single sign-on for all Internet
services
. Matthew Gertner, founder of AllPeers, - P2P filesharing on the Firefox Platform
. Les Ottolenghi, founder of Intent Media - how to capitalize on P2P traffic

The Media in Transition Conference 2007 offers a comprehensive overview of the
current state-of-the-art media innovations, communication and business models, as
well as distribution methods used on the Internet today. Under the slogan "from
experts for experts", the conference has a very compact format and further
introduces extensive networking possibilities for contacting and partnering. Munich,
as Germany\'s media, technology and financial center, offers all the amenities of a
global business meeting place and is experienced at providing for international
guests.

Find out more about "Media in Transition 2007" at www.mediaintransition.com

The conference cost for both days is 890, - Euro. Daily tickets are sold for under
490, - Euro.
Early bird registration (15% discount) is available until July 16th, 2007.


Web Site = http://www.mediaintransition.com

Contact Details = Oezlem Guenay
Karlstrasse 54
80333 Munich
oezlem@mediaintransition.com